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In New York's Rockefeller Center, the Libbey Glass Company has opened a new showroom that incorporates the latest developments in technique for table glassware display.
The company's third scientifically-designed showroom, it contains many departures from traditional methods of displaying glassware. The basic design is similar to the modern Libbey showrooms in Chicago and Philadelphia, opened within the past two years.
William M. Beckler, general sales manager, has invited retailers who plan to remodel or enlarge their glassware departments to study the new showroom. The company, he said, is prepared to give retailers data regarding display and storage features, decoration and lighting used in the three showrooms.
The showroom was designed by the New York architectural firm of Carson and Lundin. It incorporates glassware display techniques developed by the Libbey company's display department and design consultants, Virginia Hamill and Freda Diamond.
The completely air-conditioned showroom occupies about 3,400 square feet on the 50th Street side of the Rockefeller Center mezzanine floor. It carries out company research findings that background and lighting are the two most important factors in displaying glassware.
Although coloring and lighting follow the trends set in the two previous showrooms, the new one includes many later developments. Chief among them is the introduction of a new type of shadow box designed to display nine individual pieces, and the use of indirect lighting in the showroom and adjoining office space. Another lighting innovation is widespread use of individual incandescent spotlights recessed in the ceiling and focused on certain feature glassware pieces.
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