|
1953 Setting for Glassware Glamour
A showroom designed not only for the display of glassware but also as a model display arrangement that can be duplicated in part or in its entirety in any retail glassware shop or department was unveiled to the trade recently with the opening of the new Imperial Glass Corporation showroom at 225 Fifth Avenue, New York City.
Some 1,600 glassware pieces representing the complete Imperial line of hand-crafted ware are on view in the new showroom, which was designed by Designs for Business, Inc., New York. Displays are set on adjustable glass shelves supported by steel frames finished in white and arranged in right-angle composition. Although the ware is grouped according to typemilk glass, the Cape Cod line, etc.-the over-all display effect is one of continuity.
Placement of the display units also provides separation for offices and a reception room. The latter, incidentally, features a large white plaque to which is attached a handsome wood sculpture of a glass blower, the work of sculptor Nat Werner.
As an aid to stores wishing to adopt any of the display ideas used, blueprints plus materials sources and costs are being offered by Imperial through Designs for Business.
|
